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Rocky Mountain Institute Strategic Communications Lead, Building Decarbonization in Boulder, Colorado

Job Description:

P-100171

Overview:

RMI is seeking a Strategic Communications Lead to support the creation and execution of communications plans that drive the conversation around climate action and the energy transition. The lead will use diverse digital channels, events, and media to advance RMI's building decarbonization goalsand target key audiences and stakeholders, such as policymakers, media, and the public.

A successful hire will be a strong team player who enjoys bringing communications strategies to life by leveraging RMI data, research, and subject matter expertson the Carbon-Free Buildings team. In addition, the Communications Lead will partner with RMI editorial, design, events, traditional and digital media, and web staff to develop the most effective messages, resources, and campaigns.

RMI seeks to transform the built environment to be efficient, free of fossil fuels, powered by renewable energy, and constructed with low-carbon materials. Not only should buildings operate without harmful emissions, but they should create healthy and affordable spaces that allow families and communities to thrive. We aim to bring this vision to life through communications and inspire action to make it a reality.

An ideal candidate will have at least3 to 5 years of experience in communications, marketing, or journalism and a passion for storytelling. A strong connection to RMI's mission and expertise in the energy system is highly desired.This position reports directly to the Strategic Communications Manager.

Specific Roles and Responsibilities

Execute communications plans and strategies with clear goals, target audiences, and tactics, supporting the strategic vision of RMI communications

Work as liaison between program staff, external partners, and in-house communications teams to execute project development and publication from start to finish

Build and update media listsand research new reporters to connect with proactively; develop media and event briefing materials for experts

Work with media relations team to draft compelling and relevant pitches for reporters

Support program staff in drafting and reviewing op-eds, articles,event talking points, statements, social media posts, and other forms of thought leadershipcontent for spokespeople

Manage and grow the program's LinkedIn and Twitter/x channels and digital presence

Adviseon and maintain LinkedIn and other social platforms for key program spokespeople to increase the team leadership's public presence

Identify and pitch experts for public speaking opportunities and promote their participation

Work with program, web, and editorial teams to update and optimize web pages and resources

Identify stories and develop written content to advance RMI's overall brand goals

Proactivelyidentify and leverage news-making moments, milestones,and impacts to drive awareness and interest in theprogramamong target audiences

Maintain program editorial calendarto ensure all program communications activities are coordinated with the central communications (influence) team, including external publications, speaking engagements, media pitching, and digital and social media campaigns

Help develop and report against metrics of successand track activities against outcomes andimpact

Coordinate with the program's external partner communications, marketing, and events teams to ensure maximum reach and impact of projectsand staff participation (as needed)

Manage external contractors such as editors, designers, videographers, and social media influencers to execute projects from start to finish

Minimum Qualifications

3 to 5 years ofexperience in communications, public relations, marketing, or journalism disciplines

Excellent initiative, follow-through, and project management skills

Strong writing, editing, and verbal communications skills

Passion for storytelling and messaging around c mplex issues

Experience working on digital campaigns,event marketing, and social media initiatives

Experience with graphic design, video editing, Salesforce and PRP is...

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