Job Information
Rocky Mountain Institute Strategic Communications Lead, Building Decarbonization in Boulder, Colorado
Job Description:
P-100171
Overview:
RMI is seeking a Strategic Communications Lead to support the creation and execution of communications plans that drive the conversation around climate action and the energy transition. The lead will use diverse digital channels, events, and media to advance RMI's building decarbonization goalsand target key audiences and stakeholders, such as policymakers, media, and the public.
A successful hire will be a strong team player who enjoys bringing communications strategies to life by leveraging RMI data, research, and subject matter expertson the Carbon-Free Buildings team. In addition, the Communications Lead will partner with RMI editorial, design, events, traditional and digital media, and web staff to develop the most effective messages, resources, and campaigns.
RMI seeks to transform the built environment to be efficient, free of fossil fuels, powered by renewable energy, and constructed with low-carbon materials. Not only should buildings operate without harmful emissions, but they should create healthy and affordable spaces that allow families and communities to thrive. We aim to bring this vision to life through communications and inspire action to make it a reality.
An ideal candidate will have at least3 to 5 years of experience in communications, marketing, or journalism and a passion for storytelling. A strong connection to RMI's mission and expertise in the energy system is highly desired.This position reports directly to the Strategic Communications Manager.
Specific Roles and Responsibilities
Execute communications plans and strategies with clear goals, target audiences, and tactics, supporting the strategic vision of RMI communications
Work as liaison between program staff, external partners, and in-house communications teams to execute project development and publication from start to finish
Build and update media listsand research new reporters to connect with proactively; develop media and event briefing materials for experts
Work with media relations team to draft compelling and relevant pitches for reporters
Support program staff in drafting and reviewing op-eds, articles,event talking points, statements, social media posts, and other forms of thought leadershipcontent for spokespeople
Manage and grow the program's LinkedIn and Twitter/x channels and digital presence
Adviseon and maintain LinkedIn and other social platforms for key program spokespeople to increase the team leadership's public presence
Identify and pitch experts for public speaking opportunities and promote their participation
Work with program, web, and editorial teams to update and optimize web pages and resources
Identify stories and develop written content to advance RMI's overall brand goals
Proactivelyidentify and leverage news-making moments, milestones,and impacts to drive awareness and interest in theprogramamong target audiences
Maintain program editorial calendarto ensure all program communications activities are coordinated with the central communications (influence) team, including external publications, speaking engagements, media pitching, and digital and social media campaigns
Help develop and report against metrics of successand track activities against outcomes andimpact
Coordinate with the program's external partner communications, marketing, and events teams to ensure maximum reach and impact of projectsand staff participation (as needed)
Manage external contractors such as editors, designers, videographers, and social media influencers to execute projects from start to finish
Minimum Qualifications
3 to 5 years ofexperience in communications, public relations, marketing, or journalism disciplines
Excellent initiative, follow-through, and project management skills
Strong writing, editing, and verbal communications skills
Passion for storytelling and messaging around c mplex issues
Experience working on digital campaigns,event marketing, and social media initiatives
Experience with graphic design, video editing, Salesforce and PRP is...