The Senior Manager, Marketing Insights at Vans is a pivotal role designed for a visionary with a knack for transforming data into actionable insights for marketers. You will spearhead the Global Marketing insights program, aiming to drive profitable revenue growth and elevate Vans prominence in the Global streetwear market. As the cornerstone between data and marketing strategy, the Senior Manager, Marketing Insights will not only oversee the analytical processes but also ensure that the insights gleaned are effectively communicated and implemented. You will be responsible for optimizing marketing strategies, tracking brand health, analyzing media presence - all while maintaining a pulse on the ever-evolving cultural trends that define our community.

In this role, the Senior Manager Marketing Insights will engage in a dynamic partnership with global and regional marketing teams, finance, Consumer Insights, and data governance partners to synchronize and integrate market-level data inputs. You will coordinate with both internal teams and external vendors, managing the entire program cycle and ensuring that all insights are accurate, actionable, and aligned with Vans’ strategic goals. The role demands not just an analytical mind but also the ability to translate complex findings into clear, strategic narratives. This will involve regular presentations to key decision-makers, driving informed strategic demand creation, and supporting seasonal and annual budget planning.

You will bring a rich blend of analytical storytelling skills, vendor management experience, and a comprehensive grasp of data-driven marketing strategies. This role is for someone who is passionate about both numbers and narratives, capable of steering Vans’ marketing strategies with data-informed insights. Joining the Vans family means becoming part of a culture that values creativity, authenticity, and innovation, offering a unique opportunity to influence the brand's journey and contribute to its legacy.

Join the Vans Family

Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY . And we are passionate about local COMMUNITIES . And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Strategic MROI Optimization : Lead our marketing ROI strategies, employing advanced analytics to fuel innovative and efficient campaigns that resonate worldwide.

• Dynamic Brand Health Tracking : Monitor and interpret brand health indicators, ensuring our pulse on culture remains strong and definitive.

• Engagement & Cultural Insight : Extract narratives from social engagement metrics, understanding and fostering deeper connections within our community.

• Impactful Media Presence Analysis : Keep us ahead of trends and refine our public image through insightful press and media coverage analysis.

• Search & Digital Footprint Optimization : Innovate our approach to search analytics, leading strategies that enhance visibility and relevance in a crowded digital space.

• Proactive Innovation and Adaptation : Stay ahead of the curve by identifying emerging trends, technologies, and methodologies in marketing analytics that can further enhance Vans’ strategic position.

How you will do it:

• Collaborative Leadership : Partner closely with global and regional marketing teams, finance, analytics, Consumer Insights, and data governance partners, synchronizing data inputs and ensuring a unified approach.

• Vendor and Team Management : Establish strong relationships with external vendors and lead a team of analysts, fostering a culture of curiosity, continuous learning, and impactful storytelling.

• Storytelling & Implementation : transform complex data into the marketing insights that drive our cutting-edge campaigns, product launches, and global branding efforts. Partner closely with the Director, Marketing Operations and Planning to ensure implementation.

• Maintain a high standard of work and stay at cutting edge of latest marketing trends and tools to ensure Vans remains synonymous with culture and quality.

• Cross-functional Engagement : Actively collaborate with other departments to ensure marketing insights are integrated across all business functions, enhancing overall strategy and execution.

What success looks like:

• Effective stewardship of Vans’ Marketing Analytics, MROI led marketing model that delivers actionable insights and informs global and regional marketing investment strategies that, ultimately, drive global revenue, profit, and brand elevation.

• Program continually optimizes marketing strategies based on real-time data to enhance overall campaign effectiveness.

• You are Vans’ trusted go-to expert for marketing analytics and insights.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years in a similar role with a deep understanding of marketing principles and the ability to navigate the complexities of a dynamic landscape.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Analytical Storytelling : Exceptional communication skills, turning complex data into compelling narratives that drive strategic decisions.

• Understanding of MarTech/AdTech : Proficient in analytics and data visualization tools, with a keen sense of the digital landscape's impact on brand and marketing strategies.

• Advanced analytical techniques : proficiency in statistical analysis, predictive modeling, and other advanced methods to derive deeper insights from data. Expertise in understanding the intricacies of activating MMM/MROI models, their strengths, and limitations.

• Experience working in retail marketing : brand or agency side.

• Proven experience managing external vendors and cross-functional marketing efforts.

• Understanding of how global and regional marketing teams integrate with one another at a large size brand and how marketing insights support a go-to-market process.

• Experience in financial planning and tracking, especially in marketing.

What we will teach you:

• In-depth understanding of Vans’ unique market positioning and how to leverage data to further strengthen our brand.

• Advanced data interpretation skills to guide marketing decision making and strategic planning at a global scale.

• As a part of a brand that values bold ideas, diverse perspectives, and the balance between analytical rigor and creative innovation -- you will gain experience operating in a dynamic environment where your insights will shape the future of an iconic brand.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range :

$119,232.00 USD - $149,040.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.