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Danaher Corporation Regional Inside Sales and Marketing Coordinator in Kolkata, India

Territory : South East Ai

Sales and Marketing Responsibilities:

• Conduct in-depth market research to identify potential customers and generate interest.

• Participate in sales campaigns, making outbound cold and warm calls.

• Establish highly qualified sales appointments for sales representatives.

• Implement marketing plans to attract and manage leads.

• Provide exceptional customer service through outgoing call and email support for retained and new business.

• Support offline marketing activities (Tradeshows, events, seminars etc)

• Assist in executing digital marketing campaigns through different channels and tactics(email, paid ad, social, website, webinar etc)

• Maintain and expand a prospect database.(HubSpot and Salesforce)

• Review and input Marketing bowler on a regular basis to meet annual target.

• Learn to optimize new digital platforms and tactics for utilization.

Salesforce Development and Management:

• Learn to optimize Salesforce CRM platform according to business requirements.

• Assist in data migration, cleansing, and maintenance tasks within Salesforce.

• Create custom reports and dashboards to analyze customer data and track key performance indicators.

• Assist in developing strategies to enhance customer engagement through Salesforce tools integrated with other marketing tools.

• Assist in integrating Salesforce with other systems and applications to streamline processes and improve data consistency.

• Work with cross-functional teams to map out customer journeys and identify opportunities for enhancing engagement through Salesforce.

• Participate in testing activities to ensure the quality and reliability of Salesforce data and reports.

Continuous Improvement and Documentation:

• Stay updated on the latest marketing tactics and best practices in digital marketing and customer engagement.

• Maintain proper documentation for standard processes to facilitate knowledge sharing and future reference.

nd future reference..

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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