Charles Schwab Sr. Manager, Marketing & Content Development in Lone Tree, Colorado
We believe that , when done right, investing liberates people to create their own destiny. We are driven by our purpose to champion every client’s goals with passion and integrity. We respect and appreciate the diversity of our employees, our clients, and the communities we serve. We challenge conventions strategically to create value for our clients, our firm and the world. We live and bring to life the concept of ‘own your tomorrow’ every day. We champion our employee strengths, guide their development, and invest in their long-term success. We hire optimistic, results-oriented, curious, innovative, and adaptable people with the desire to help our clients and one another succeed.
As a company, we were established by Chuck at https://www.aboutschwab.com/press/leadership/charles-schwab over 40 years ago to champion Main Street over Wall Street, and to help Americans transform themselves from earners to owners. Through advocacy and innovation, we work to make investing more affordable, accessible and understandable for all. As we enter our fifth decade, we are looking for talented, innovative and driven people who believe they can help themselves, and our clients, create a better future.
Schwab Advisor Services at http://advisorservices.schwab.com/public/advisor/why_schwab is the nation’s leading RIA custodian. For more than 25 years we have helped independent registered investment advisors deliver an exceptional experience to their clients—an experience that goes beyond custody and supports an advisor’s entire business. When advisors custody with Schwab, they work with professionals who get to know them personally, offer unmatched industry know-how and help advisors apply that expertise to run their business. We set advisors up to do what they do best: serve their clients and run successful firms.
The Advisor Services Marketing team develops effective programs and communications strategies that build and strengthen relationships with advisors. We help them leverage solutions to scale their businesses, navigate the marketplace, and serve their clients.
Advisor Services Marketing is responsible for:
Understanding the needs of our advisor clients and prospects in the multiple forms they may take
Developing value add content that provides advisors with insights they need to help them take advantage of trends and opportunities in the marketplace, plan for the future and grow their businesses
Designing and executing effective marketing programs that lead advisors to take full advantage of Schwab’s products, programs, platforms and services
Working with marketing leadership, client experience partners, and client delivery teams on the implementation of marketing programs that support the launch and promotion of products, services, and solutions for advisors
Partnering with cross-enterprise groups to improve the way advisors work, enhance the choices they have to offer their clients, and deepen their relationships with Schwab
What you’ll do:
Senior Manager, Marketing and Content Development will report to a Managing Director, Advisor Services Content Strategy and Development. The Senior Manager, Marketing and Content Development will work with the broader Content Strategy and Development team, other business partners and outside agencies/writers to provide marketing support, content development and project management for our marketing and content initiatives.
The Senior Manager, Marketing and Content Development should have the ability to plan, create and deliver marketing and content initiatives, which could include:
Content development: Identifying key story angles, finding and filling gaps in our content coverage, turning trends and data into compelling content, write compelling headlines and edit a broad range of content.
Marketing Communications: Developing marketing communications that support business goals, and help support our advocacy, leadership as well as various products, services and programs.
Analytics and reporting: Capturing results of marketing and content initiatives and creating dash boards to highlight results to socialize with broader team and business partners.
Project Management: Managing all aspects of project from strategy to execution
Specific responsibilities will include:
Develop a strong understanding of Advisor Services and our goals and objectives
Plan, create and deliver a variety of content and marketing communications including, but not limited to, articles, listicles, infographics, videos, case studies, messaging, brochures, webcasts, web copy, slide shows and emails
Collaborate with business partners, PR, events, sales and channel owners to develop content and marketing communications to support our business goals
Manage the marketing and content development process from beginning to end—authoring assignment briefs, managing the creative agency/other writers and/or creating content yourself, working with business partners, submitting content to compliance, working with publishing and other vendors to execute/print final product
Project management of marketing and content initiatives including development of status documents, timelines, schedules, and content plans and ensuring that all deadlines and deliverables are met on time and on budget
Manage communications and content distribution through multiple channels, and make suggestions regarding the right content for the right channel
Monitor and track content against business and marketing goals to gauge success of efforts
Socialize projects internally with team, partners and Senior Leadership
What you have:
BA/BS in Marketing, English, Communications, Finance or related field required
5-7 years of marketing or content development experience
Excellent verbal and written communication skills
Experience in content strategy, new content development, atomizing and syndicating content a plus
Experience in the financial services industry and understanding of the Registered Investment Advisor business a plus
Copy/content writing and editing skills
Deadline oriented with effective time management
Extremely strong project management and organizational skills
Strong client focus and ability to think in terms of the client experience/perspective
Ability to build strong personal relationships and trust across business lines
Demonstrated success in managing multiple projects with short timelines; keeping projects on schedule and on budget
Strong persuasion and Power Point skills
Self-motivated with solid judgment to think clearly and form a point of view
Flexible, adaptable, comfortable with producing results in an environment of change and ambiguity
Critical Success Factors:
Knowledge of the business, market environment and ability to drive outcomes based on desired client experience and business goals
Ability to manage a project and keep team on schedule and on task
Ability to collaborate within and outside of a team
Ability to think strategically and innovatively, and exercise sound judgment
Ability to form strong partnerships and communicate openly
Ability to successfully execute multiple projects simultaneously
A passion for delivering the right/best content to our clients to help them succeed
This is a summary only, and duties and responsibilities may be changed from time to time, or over time.
This role is part of a creative, engaged team that works together to think of new and interesting ways to provide value to our clients. It is a fast paced environment, with the team often juggling a number of projects at once. We have a passion for our work, and have fun collaborating to deliver great content and marketing results.
What you’ll get:
Everyday Wellness: Healthy Rewards, Onsite Fitness Classes, Healthy Choices, Wellness Champions
Financial Fitness: 401k Match, Employee Discounts, Personalized advice, Brokerage discounts
Work/Life Balance: Sabbatical, New Mothers returning to work Program, Tuition Reimbursement Programs, Time off to volunteer
Inclusion: Employee Resource Groups, Commitment to diversity, Strategic partnerships
Not just a job, but a career, with an opportunity to do the best work of your life
Learn more about Life@Schwab at http://www.aboutschwab.com/careers/lifeatschwab/" .
Charles Schwab & Co., Inc. is an equal opportunity and affirmative action employer committed to diversifying its workforce. It is Schwab's policy to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, disability, legally protected medical condition, genetic information, marital status, sexual orientation, protected veteran status, military status, citizenship status or any other status that is protected by law.
Position Located In: CO - Lone Tree