（高级）产品经理-神经科学产品业务部 - 2406189336W

Description

• Responsible for developing marketing strategies and programs execution excellence to drive sales of PPLAT related product，and support the PPLAT hit the annual target.

• Conduct in-depth market assessments and data analysis to extract actionable insights for refining marketing strategies.

• Drive HCP segmentation, precise positioning, and impactful messaging to meticulously plan, monitor, execute, and refine marketing campaigns.

• Holistic Marketing Campaign Management to drive the achievement of sales target and market share target.

• Execution of product marketing tactical plan/promotional materials and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives.

• Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts

• Accurate collection, analyses and monitoring of market intelligence including competitors’ information.

• Establish partnership and relationship with KOL to develop and strengthen brand endorsement.

• Sales Engagement: provide support to the sales team, including developing sales materials, new product training, coordinating conferences, and updating market intelligence.

• Evaluate the effectiveness of sales and marketing programs. Recommend and implement changes and improvements for future programs to increase business

• Analyze and interpret existing and potential market conditions and make recommendations to management.

Qualifications

• Bachelor's degree or higher in Science or equivalent.

• 3-5 years of marketing experience in the pharmaceutical industry

• Experience with omni-channel or innovative projects management.

• Independent, self-driven, enthusiastic, and strong team player.

• Fluent in both Mandarin and English.

• Proficiency in use of standard software applications, especially Power Point/ Excel.

Primary Location Asia Pacific-China-Shanghai-Shanghai

Organization Xian-Janssen Pharmaceutical Ltd. (7043)

Job Function Product Management

Req ID: 2406189336W