Job Information
Prose Social Media Content Creator in Brooklyn, New York
Our Mission
At Prose, we don’t believe in “one-size-fits-most.” We create custom hair care that’s inclusive to all hair types, needs and preferences. Each of our hair care products is customized to a person’s hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.
This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for hair care. We are committed to building a diverse and inclusive culture, and are looking for talented problem solvers who lead with passion and who face any task with a positive mindset.
Position Summary
The Prose team is looking for a Social Media Content Creator who sits within our social team, reporting to our Senior Manager, Social Media and Community. The Prose Social Media Content Creator is responsible for creating on-brand social media content, while staying on top of trending topics. In addition, this role will help to execute and manage bimonthly social media photoshoots. By using thoughtful content strategies, this role will help elevate the look and feel of Prose social content while also increasing content posting frequency.
This is a hybrid role based in our Williamsburg, Brooklyn headquarters. Candidates based in the New York City area can expect a base salary that ranges from $75,000 to $85,000. The base salary offered may vary depending on job-related knowledge, skills and experience.
Key Responsibilities
Content Capture
Capture and create compelling social media content, including text, images, videos, and graphics, to engage our audience and align with our brand voice
Publish and distribute content that includes (but not limited to) social posts, stories, videos, animated gifs, long format videos, etc.
Produce and shoot engaging social media content that ladders up to overarching social media strategy
Collaborate with in-house creative team on content capture for larger scale launches and special projects to ensure a cohesive look across channels
Script, produce and edit ongoing videos for paid and organic content distribution
Trend tracking and Content Ideation
Stay up-to-date on the latest trends, best-in-class practices, platform rules, and competitor activity across all platforms
Research, develop, and conceptualize content across our social channels that that aligns with our creative direction and supports the overall brand vision
Utilize social listening and trend tracking tools (such as Spate, Meltwater, etc.) to report on social media trends and integrate trends into content
Ideate and present ideas that push our social boundaries
Social Media Photoshoot Coordination
Handle pre-production activities such as scripting, location scouting, casting, and securing necessary equipment and resources
Coordinate all aspects of bi-monthly social photoshoot production
Manage budget and day-of schedule
Communicate with the talent and stakeholders
Ensure final product meets Prose quality and standards
Manage all aspects of filming, lighting, sound recording, and directing talent for small scale projects like TikToks and large scale projects like shoots with an eye for detail
Key Candidate Requirements
2-3+ years experience in a social media content role OR creative content role for a brand or agency
Strong knowledge of Instagram, TikTok, Facebook, Pinterest, Twitter, and Youtube
Must be comfortable in front of and speaking to the camera
Has a strong portfolio of past branded social media content
Familiar with post-production content creation such as video editing, color grading, sound design, and adding special effects on iPhone apps and Adobe Premiere
Has a finger on the pulse of pop culture trends, and current events
Strong creative writing skills with the ability to write both brand concepts and silly memes
Must have knowledge of internet lingo
Is a TikTok expert - someone who knows the app inside and out
Strong collaboration skills
Knowledge of the beauty/haircare industry, or has worked in the haircare industry prior is a plus
Experience working in influencer communities and with influencers is a plus
Prose Values
Intentional Inclusivity
We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.
Connected Collaboration
Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.
We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
Driven, Together
We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge.
Humanity Always
We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.
Perks & Benefits
At Prose we value our employees and their well being. As a growing business we aim to stay up to par on the latest perks and benefits for all of our eligible team members. Some of these include but are not limited to:
A competitive and flexible PTO policy
Competitive compensation package (base salary, target bonus and equity)
Company sponsored health care plan ( medical, dental and vision plans)
401k + matching
$125 monthly wellness allowance
FSA and commuter benefits