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Director, CDO of CeraVe DMI Digital Marketing

Jersey City, NJ, New Jersey

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Permanent

Jersey City, NJ, New Jersey

Digital

Full - Time

09-May-2024

Director, CDO of CeraVe DMI Digital MarketingLocation: Jersey City, NJDivision: L’Oréal Dermatological Beauty

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023

• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023

• Top 25 World's Best Companies - TIME, 2023

• Top Companies for Executive Women - Seamount, 2023

• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the ‘beauty of health’ with our iconic brands (La Roche- Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world.

CeraVe

As the #1 Dermatologist-Recommended Skincare Brand in the U.S, CeraVe is a leader in mass medical skincare. At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world. CeraVe has grown by leaps and bounds and joined became a billionaire brand in sales. The brand has also been named by AdAge as one of the hottest brands in America in 2023. And, was featured among some of the hottest brands as it relates to Gen Z in a Business Insider article.

Position

The CeraVe DMI (global team) is looking to fill a senior role. The candidate will serve as the CDO of CeraVe digital marketing reporting into the head of CeraVe digital marketing.

CeraVe is now in 70 countries and the digital remit of the role is extremely wide.

The role has oversight over 70 countries’ digital properties/voice which requires both implementation guidelines and executional elements. The team functions as an in-house agency while also working with external agencies.

Requirements

+ + Bachelor's degree required, preferably in communications, marketing or business

• 15-20 years of experience in digital strategy experience—social media, advocacy, websites (e.g., search), e-commerce/e-retail/Amazon, community management, and content creation—full 360 campaigns based on digital— for a brand(s) (in-house and/or agency)

• Expert in understanding how earned, paid, owned, and borrowed strategies cohesively work together

• Have 5-7 years of leadership experience and proven winning track record

• Skincare experience and interest in fields related to health/healthcare, beauty and dermatology strongly preferred

• Advanced proficiency in campaign and 360 distribution strategies—also with a proven winning track record

• Entrepreneurial attitude

• Understands how to manage both big brands and small brands

• Able to prioritize and manage time effectively, and to balance competing demands, and priorities in a very fast-paced environment

• Must be a brand builder

• MUST BE AN EXCELLENT STORYTELLER?—both on a personal level and for the brand

• Strong communication and collaboration skills

• Strong understanding of what makes a great creative idea come to life

• History of executing big campaigns with strong results

• • If you’ve won any awards (e.g., Cannes Lions, CLIOs, Effies, etc.), please share

• Responsible for digital campaigns—from strategy to execution to guidelines/toolkits for countries to launch.

• Responsible for influencers & advocacy strategies and executions

• Responsible for 50+ CeraVe websites incl. creative updates, UX, SEO, SEM, etc.

• Responsible for CRM/loyalty

• Responsible for and brings forth digital innovations and futuristic thinking

• Manage multi-million dollar budget for use with agencies to influencers etc

• Responsible for social media strategies, creative, and implementation by direct team and countries

• Salary Range : $140,100– $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval).

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks ( VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

We Are Committed and Engaged

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.